Should I Sell My Art on My Website or Third Party
When I graduated from art school, I had mastered color theory and brush techniques and composition—simply didn't know the offset thing almost business concern. How tin I sell art and paintings online? How would I market myself? What steps did I demand to accept to sell my fine art? How should I price my work, and what would I accuse for shipping? At the time, the creator tools and channels to amplify and sell your ain art online were practically nonexistent.
In my very first calendar week equally a working artist, I learned a hard lesson: to succeed in art, you must also succeed in concern.
For gallerists and curators, the shift in how we buy and sell in the concluding two decades has allowed these businesses to correspond more artists and aggrandize into selling affordable art prints online to attain larger audiences worldwide.
How to sell art online
Whether you're a creator or a curator looking to make coin selling fine art online, this how to sell artwork online and in person guide is for you. Nosotros consulted experts and successful artists for their advice on everything you lot need to know to sell your art, from marketing to pricing to shipping. You tin can also use this guide to learn how to sell your photos online as art.
Meet the art experts
We reached out to experts in the art world—two artists and a gallerist—actively making their living by selling fine art online and asked, "how do you sell art online?" among other things. In this guide to selling your ain artwork, their anecdotes will be woven into practical and actionable advice for any creative entrepreneur.
True cat Seto, owner and artist, Ferme à Papier
True cat Seto is an artist and author, and the founder of Ferme à Papier, a San Francisco–based studio and bazaar representing unique goods from independent West Coast designers. Her stationery has appeared in multiple publications and landed her partnerships with brands like Anthropologie and Gap. Prior to the pandemic, True cat airtight the retail arm of her business concern to refocus and find a new location. The contempo hate crimes targeting the AAPI (Asian American and Pacific Islander) customs have influenced her need for change. "I accept decided that I am at a time and place in my business concern in which my collections need to correspond themes which matter to me and those around me," she says.
Maria Qamar, artist, Hatecopy
Take annotation of our next expert particularly if yous want to know the best way to sell paintings online. About famously known by her artist moniker, Hatecopy, Maria Qamar quit her advertising career to focus on art when her pop art paintings began to grab burn on Instagram. The success didn't happen overnight. "I did contract work here and at that place," says Maria. "When y'all're starting out, yous're earning zero dollars." Her full-time task, however, taught her business skills that were disquisitional to selling her own artwork, getting off the ground, and marketing herself equally an creative person. Now she works full time on her fine art, selling her own artwork in multiple formats, from art prints to printed merch. She besides published a volume, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the man backside the art empire that includes Spoke Art, Hashimoto Contemporary, and publishing company Paragon Books. Together, these businesses represent many global artists through concrete galleries, online shops, and popular-up exhibitions. Different Maria, Ken didn't accept a chance to transition slowly at the start. When he was unable to secure a temporary pop-up location for a curated bear witness, he signed a two-twelvemonth lease on a space. "I actually didn't have any other options," he says. "I just pulled the trigger."
What's right for you: selling your own fine art or selling works by other artists?
There are two ways for how to sell your art: create or curate. Cat built her career on both by creating and selling her own work and representing the piece of work of others in her bazaar. Which one is correct for you? Permit's explore the ii avenues in this guide to how to sell artwork online.
Equally an creative person, you are the creator, producing original fine art and/or reproductions of originals and selling straight to your customers or indirectly through a gallery, retail partner, or agent. It's never been easier for artists to sell directly, with emerging creator tools popping up seemingly every twenty-four hours. Depending on your style and medium, choose a sales channel where your desired audition hangs out. This is arguably the easiest way to sell art online for many.
Maria runs her own online shop, where she sells prints and merchandise, eliminating the middleman and keeping her costs low. But she as well leans on relationships with experienced galleries for exhibiting and selling ain artwork. If y'all're learning how to sell your art, note that galleries can expose your work to new audiences. They may also take access to resource and professionals to help promote, showroom, handle, and ship artwork.
Curate
If yous're non personally an artist merely you lot have a bully eye and a love of the art earth, you can still become into the game of selling art as a curator. Some artists may exist disinterested in marketing or figuring out the best way to sell art online and instead rely on gallerists, curators, and retail partners to handle this attribute of the business concern. Every bit a partner to artists, you make a percentage of the selling toll in exchange for your business noesis and service.
There are several ways to work with artists to figure out the best mode to sell art online for you—be it selling originals or prints to licensing works to exist printed on merchandise or used in publication. "Nigh galleries offer an industry standard 50% consignment split for original art," says Ken. "The creative person provides the artwork, we do our all-time to sell it." Spoke too operates its own print store, selling limited-run prints of works by the artists it represents—offering a wide range of price points for their fans.
What art to sell: originals or reproductions?
As an artist, you may choose to sell your fine art, reproductions of that work, or both. The best manner to sell art online will depend on the nature of your fine art and your chosen medium. Fine artists using classic mediums and selling at high price points may choose to only sell originals, for example, while digital art, which can be reproduced without loss of quality, is great for prints and merch. Still, most art created in 2nd mediums take multiple options for generating unlimited sales on a single work.
🎨 Consider the post-obit options when determining the best way to sell your art online:
- Original art such every bit paintings, drawings, illustrations (Note: you tin can sell both the original art also every bit prints of the same work.)
- Express- or open-edition prints (framed, unframed, or prints on canvas)
- Digital downloads (desktop wallpaper, templates, print-at-home art, etc.)
- Custom art made to order from a customer request or commissioned by a business organisation (Annotation: By and large, this art would be one of a kind and not sold again as a reproduction.)
- Trade (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on cloth, wrapping newspaper, or wallpaper
- Licensing work to other brands or publications (great for illustrators and photographers)
- Collaborations with brands (limited collection sold through the partner brand'southward shop)
Some mediums, similar sculpture, are more difficult to reproduce or use for trade applications—you may consider a different route if you're interested in the easiest way to sell art online. Merely for those incommunicable to scan and print, there are withal means to generate boosted income from a unmarried design. For example, clay works may use the same mold to generate like pieces, and 3D designs can be created over and over with a 3D printer.
Reproductions of art: open or limited edition?
Reproducing art on t-shirts, mugs, or art prints means that a single piece of work can bear fruit indefinitely. If you're looking for how to sell artwork similar paintings equally prints, there are pros and cons. Y'all can choose to sell an unlimited number of products (otherwise known as open edition). Yet, some galleries, like Spoke, opt for a limited edition model when you sell your fine art (in that location are only a sure number of prints produced) on many of the works they represent.
The result is much like that of a limited fourth dimension offer—creating a sense of scarcity and urgency is an excellent marketing strategy. For Ken, however, the decision to limit print runs goes deeper. "We work really hard to find things that are very special to sell. Things that are special should exist treated like they're special," he says. While Spoke may be able to make more money selling prints equally an open up edition, the choice to limit them adds to the value of the art.
Limited edition has its drawbacks, nonetheless. "A lot of the things that we sell take secondary market values," says Ken, pregnant that limited edition pieces may sell for inflated prices on the resale market (think limited-edition sneakers) because the need is high. To aid minimize reselling, Spoke will limit quantities of certain prints per customer. It's also built a blacklist of known resellers. "Making sure that the existent fans are actually the ones who are able to go the things that nosotros sell is e'er a priority," Ken says.
How do you print art and choose printers?
Understanding how to sell your artwork comes down to getting very friendly with a printer, whether that'due south your at-home inkjet or a company that handles the task for y'all. There are multiple options, from DIY to completely hands off, to help you sell fine art prints and other merch to your audience.
DIY printing
It'south possible to start selling your ain artwork past creating quality prints yourself with the high-quality newspaper, ink, and dwelling house office printer. As a new creative person, this method tin go on costs depression, but information technology's not the manner to go if y'all desire to know how to sell your art sustainably then y'all can scale over time. "In the starting time, I would print, package, and deliver by paw every single affiche that was ordered," says Maria. "At some point the volume became so much that I couldn't make fourth dimension to draw. I was spending all of my days delivering and in transit." This method is usually express to selling fine art prints on paper, only some specialty printers may let you to print on canvas paper or fabric designed specifically for this purpose.
Using a printing company
A local or online printing visitor tin can reproduce your work en masse and tin can even offer bulk discounts if you are printing many of the same piece. This can be the all-time manner to sell art online if you take a small catalog of just a few works that you sell consistently and have a budget to purchase inventory upfront. With this method of how to sell artwork online, y'all will still be responsible for your own packaging and aircraft.
It's important that we are the terminal sets of eyes inspecting, packaging, and shipping the product to our customers.
Cat Seto, Ferme à Papier
While a impress-on-demand model for custom clients and orders is the best mode to sell your fine art online for Cat, she oftentimes prints large batches for collection releases. In either instance, the prints go far at her studio offset, rather than shipping directly to the client. "It's important that we are the last sets of optics inspecting, packaging, and shipping the product to our customers," she says.
Print on need
Impress on demand is the well-nigh hands-off and versatile of options and possibly the easiest way to sell fine art online, especially if you plan to sell your work printed on merch like t-shirts or caps. Print-on-demand companies generally integrate with your online store and allow y'all to upload your designs, which are then printed and shipped directly to each customer when y'all receive an order. This is a smashing option if you want to know how to sell artwork on a budget, as in that location is little upfront investment with no need to buy equipment or inventory.
When the number of orders exceeded her capacity to print and ship piece of work herself, Maria upgraded to using a print-on-demand company. "All I have to do is upload and allow it do the work for me," she says. "Now I can focus on actually creating the artwork and connecting with people."
💡 Tip: Before you kickoff selling your ain artwork this way, request samples from the printer then you lot can inspect the colors and quality of the print. This is especially of import if printed items will be sent directly to your customers.
How do you photo and scan art?
Photographing and representing your products conspicuously and accurately is of import for whatsoever online business organization. Without the ability to feel a production, customers need to get the best sense of what they're buying through articulate and detailed images. Selling art online is no exception.
"If you have a bad epitome of your work or the prototype doesn't represent the work accurately, you're going to accept a harder time selling it," says Ken. Or, you'll be stuck dealing with unhappy customers and processing returns.
Product photography when you sell your art is a trivial trickier than other products, and a basic light setup may still cause glare or color irregularities. Consider hiring a professional to shoot larger works or art with any three-dimensional or glossy elements.
If you have a bad image of your work or the image doesn't represent the work accurately, you're going to have a harder fourth dimension selling it.
Ken Harman, Spoke Art
For second works, all the same, Ken recommends scanning as an affordable and effective alternative to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke as scans because they need the digital file for their own archives anyhow. "The almost cost constructive way to do that is to get a desktop scanner and browse the work in parts and sew it together digitally," he says. "If you've got a slice with a loftier-gloss blanket or a resin, that'due south a petty tricker, but for the majority of works on canvas or newspaper, information technology's pretty piece of cake."
If you're selling merch or other products that feature your art, the full general rules of product photography use. Take clear shots from multiple angles as well equally zoomed-in shots to show texture and detail. Lifestyle photos (your product in a scene) are bang-up for your dwelling house folio and social media and assistance to evidence scale. Print-on-demand companies oftentimes provide mockup images you can use on your production pages in lieu of or in addition to photography.
📚 Read more:
- Product Photography: DIY Guide for People on a Budget
How do you build your brand as an artist or art curator?
As an artist learning how to sell your artwork, your brand may evolve as a natural extension of your art. Your called manner and medium will define you as an artist and you lot will naturally attract fans and buyers based on this lonely. Nevertheless, at that place are many decisions y'all will need to consciously make when you start to think of yourself every bit a business as well as an creative person.
Because art is a personal and sometimes emotional buy, your story as an artist could exist a factor in someone's decision to purchase. And other business avails like packaging and site design should mirror or complement the visual aesthetic of the piece of work itself.
🎨 Inquire yourself the following if y'all're interested in selling your ain artwork:
- Do y'all create and sell art under your own name, a pseudonym, or a brand proper noun?
- What'south your brand story? How much of your personal story will y'all tell?
- Practise y'all accept a mission, values, or a cause that you want to communicate through your brand?
- Exterior of the art itself, what is the visual direction of the brand? What'southward the tone of your communication?
- What branding assets exercise y'all need? Fifty-fifty without graphic design skills, you can generate a logo with gratis tools.
The reply to these questions will help you lot build a set up of brand guidelines that will dictate many of your decisions going forward: branding, website blueprint, marketing materials, etc. If yous eventually calibration your business, these guidelines will help you maintain brand consistency equally you delegate tasks to staff or other partners.
In collaborating, I think it'due south important to non simply stay true to your make, simply to be able to mind and be proactive to whomever y'all are collaborating with.
True cat Seto, Ferme à Papier
For Cat, the causes closest to her center are central to her make. While she is currently refocusing to work on themes that support the AAPI community, this isn't the first fourth dimension she's made a statement with her work. Ferme à Papier launched a Saving Faces collection highlighting the stories of women and underrepresented groups.
True cat'south brand values influence the types of projects she takes on with brands and clients. "In collaborating, I retrieve information technology'due south important to not merely stay truthful to your make," she says, "only to be able to listen and be proactive to whomever you are collaborating with."
📚 Read more:
- How to Showtime Your Own Brand From Scratch in seven Steps
- A Guide to Brand Storytelling [Free Worksheet]
How practice yous ready prices for your art?
How do yous sell art online—and brand money doing it? Making a living equally a working artist is possible if you know how to value and toll your work. Pricing art is challenging because it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original fine art
The best mode to sell art online and in person is to exist profitable—and you accept to toll your art accordingly. If you're but beginning to experiment with how to sell your fine art and don't have a widely known proper noun in the fine art world, you can offset with a unproblematic formula to price your original art: your time and labour costs + material costs and other expenses + your markup (profit). For this method, you volition need to assign yourself an hourly wage. Information technology is typical for artists to undervalue their time and work, particularly at the beginning.
Knowing what your products represent and what yous aren't willing to compromise are primal components in driving decisions near pricing.
Cat Seto, Ferme à Papier
Where the formula higher up fails is that the value of fine art is subjective and not necessarily dependent on concrete details like fabric price or labour hours. Famous artists tin fetch exponentially more than for a piece that has roughly the same creation costs as that of a new artist. Bank check the market to compare your pricing to similar artists at similar levels and conform appropriately.
Recall that if yous are selling through a gallery, that business concern will usually take half of the final selling cost. Yous tin can usually work with gallerists, who are experts at valuing and pricing art, to prepare a cost that makes sense for you lot, the gallery, and the market place.
Pricing art prints
Selling art prints or other types of reproduction tin follow a more simple pricing formula: the cost of printing + your cost to sell and marketplace the print + your markup. Your markup may be on a calibration depending on whether y'all sell open- or express-edition prints.
"Knowing what your products correspond and what you aren't willing to compromise are key components in driving decisions near pricing," says Cat. For her, printing on sustainable paper was a must-have, even though it would bulldoze upwards cloth costs and ultimately the retail cost. Communicating these decisions to the customer is important, especially if your prices are college than average.
📚 Read more:
- How to Toll Your Product: What You lot Need to Know About Pricing Earlier Yous Launch
- The Price Is Right: 13 Strategies for Finding the Ideal Cost for Your Products
- Production Pricing: five Steps to Fix Prices For Wholesale and Retail
How exercise you sell art online with your own ecommerce shop?
The all-time way to sell your fine art online is through your ain ecommerce store. Get-go, take a few minutes to create your store. At this point, y'all can gear up it upward as a trial and tinker with information technology for two weeks before committing. Y'all've already washed a lot of the work if you've established brand guidelines, pricing, and business model (originals, prints, or merch)—this part is just assembly.
Get started selling art online and effort Shopify free for 14 days
Store design and themes
When setting up your online art store, cull a Shopify theme that lets your art breathe–large images and lots of white/negative infinite. Themes are like templates that yous build upon, layering in your ain images and copy, and tweaking colors and layout to suit your business concern.
🎨 Some of our theme picks for selling fine art online:
- Narrative (gratis) is a theme for storytellers, allowing your artist persona to live front and heart.
- Editions ($) is an airy theme that gives bold artwork the animate room it deserves.
- California ($$) is a clean theme that lets your art be the star. It'south dandy for large collections.
- Highlight ($$) is a bold theme with slideshow and parallax scrolling features that are great for visual storytellers.
- Artisan ($$) is an platonic theme for artists who sell custom work and commissions.
Shopify is the easiest fashion to sell fine art online. It'south designed and so anyone can set up a custom online store with no coding or pattern skills necessary. Withal, if you're interested in customizing your theme even farther to suit your business, consider hiring a Shopify Expert to help you with pattern or development piece of work.
📚 Read more:
- Best Ecommerce Website Designs: 27 Exceptional Sites
Apps for art stores
The Shopify App Shop is packed with apps that plug directly into your online shop to solve specific pain points, add unique features, and help y'all run your store more effortlessly—assuasive y'all to focus on the creative aspects of the business.
🎨 App suggestions to help sell your fine art online:
- Print-on-demand apps. If you sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify can sync with your shop, taking the burden of shipping and fulfillment out of the equation.
- Gallery apps. An app like POWR Epitome Gallery tin can feature by or out-of-stock works, serving equally a portfolio or full catalog of your work for galleries or brands looking to partner with you lot.
- Social marketing apps. Every bit a creator, yous may lean toward visual social media platforms like Instagram to assist market your products and build an audition. Keep site content fresh with an app like Instafeed that pulls Instagram images into a gallery on your site.
- Product page apps. If you're offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like Bold Product Options to layer item variants.
📚 Read more than:
- The 27 Best Complimentary Shopify Apps for Your Store
Where can you sell your art online?
What's the best place to sell art online? Aside from your own online store, information technology'south the identify where your ideal client is already hanging out. If y'all have clustered a following on a detail social aqueduct, for instance, that might be a great place to first.
Where to sell your art online:
- Online marketplaces like Etsy or eBay can plug directly into your online store, allowing yous to sync sales and reach wider audiences.
- Social selling channels let y'all sell direct to fans who are already following you on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify shop.
- Wholesale to other online boutiques and galleries. Y'all can browse wholesale markets like Handshake to detect compatible retailers that desire to sell your art.
Cat at present sells her piece of work through multiple channels, only she cautions to start slow if you're simply learning how to sell artwork. "Having multiple avenues came as an evolution to what starting time began equally a wholesale business," she says. While her retail aqueduct is on pause for the moment, she at present sells direct to customer and works on custom projects for clients and brands in improver to her wholesale business organisation. "If I had tried to balance all of these from the onset," she says. "I believe I would have been overwhelmed."
Gallery exhibitions, pop-ups, and offline events for selling art
How to sell your artwork isn't express to online—you tin can sell via physical retail too. Because Maria works ofttimes in traditional mediums, much of the touch on of the texture and calibration of her piece of work gets lost digitally. "It's bodily physical work, so when we exercise exhibits, you can walk into a gallery and see that I'one thousand a existent person that has technical skills that can exercise paintings and large scale installations," she says. Artists can also connect with fans and find new audiences by taking work offline. You can employ in-person experiences to drive people back to your online shop.
🎨 Consider the following when selling your own artwork:
- Partner with a gallery to showroom work.
- Await into local art markets and events, and set up a former or semi-permanent booth.
- Consign or wholesale with fine art, gift, or lifestyle retail stores, or fix a small pop-up within an existing store.
- Open your studio to the public when you launch your website, or proceed consistent weekly open-studio hours to invite fans into your process.
- Run a popular-up shop (partner with other artists to reduce costs).
- "Lend" or export work for décor to emerging retail businesses like cafés in exchange for the exposure.
Before Ken opened his permanent gallery, he dabbled in pop-ups equally a means to build his reputation as a gallerist and validate the business idea, but has never permit go of the physical office of the business. For those selling original works, some element of in-person experience is critical, says Ken. "It'due south very rare to observe a successful art gallery that functions entirely online."
However, advances in technology like 3D and AR for online stores and the acceleration in digital experiences brought on by the pandemic may mark large changes for the fine art world in the future. It's important to follow consumer trends while y'all learn how to sell your art and grow your business.
Tin can yous work with galleries to sell your art?
Yes, you can work with galleries to sell your fine art on your behalf. If yous're not interested in how to sell your artwork yourself and instead prefer having your art represented by a gallery—or even in addition to selling prints on your own site—there are a few dos and don'ts:
✅ Practice check out the gallery'southward social media accounts. "If you accept more followers than that gallery does or that gallery doesn't have a lot of followers, that may give you pause," says Ken. A gallery should exist able to give you a wider exposure than you lot can get yourself.
❌ DON'T approach a gallery via social media. "You'd be amazed at how many people try to submit to us via Facebook Messenger or tag us in a post on Instagram and ask us to look at their work," says Ken. "While social media is a major focus for us, that's only not a very professional person manner to encounter if yous're an artist."
✅ Do your research and contact only those galleries who stand for piece of work in line with your ain fashion. "Yous can't sell street fine art to somebody who collects impressionism," says Ken.
❌ DON'T sacrifice quality for quantity. "It's frustrating when an artist who's hoping to grab our attending tags united states and 20 other galleries all in the aforementioned post." Select the peak few galleries that you want to piece of work with most and transport private outreach to each.
✅ Practice your homework. "Find the name of the managing director or the curator for the gallery," says Ken. "Being able to personalize an email is a not bad first step in that procedure."
How exercise you market your art store?
Many artists like Maria started on social media as the best fashion to sell art online, growing a following beginning earlier launching a shop and monetizing their work. The channel where y'all've gained the about traction in the beginning is a natural place to spend your energy and marketing dollars beginning.
🎨 More ideas to get traffic to your site—and make sales:
- Run paid advertisement campaigns on platforms like Google or Facebook.
- Invest in organic social by producing consequent content and engaging with fans and art communities frequently.
- Run contests or offering exclusive discounts to social followers (bonus: use these to assistance build your email list).
- Achieve out to influencers and printing when you launch your site or a new drove. As yous calibration, you may opt to outsource to a PR business firm.
- Utilize content marketing to drive organic traffic. Use your expertise to create content around art, how-tos, backside the scenes, etc., either through a web log, vlog, or podcast.
- Learn almost SEO to help improve your store'south discoverability.
- Drive exposure with offline marketing. Participate in art shows and markets or work with a gallery to expand your reach to new, larger audiences.
📚 Read more than:
- Increase Website Traffic: twenty Depression-Cost Ideas
- SEO Checklist: How to Rank a New Website
- Authenticity Sells: A Beginner's Guide to Marketing on TikTok
- Printing Kits: How to Create A Hype Media Kit
How do you bundle and ship art?
As fine art is visual, you should pay attention to the smallest details, downwards to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—give your customers an experience that matches the quality and intendance yous put into your work. Every bit fine art can exist delicate, follow these guidelines for ensuring your work arrives prophylactic and audio.
DIY shipping fine art
If you are aircraft original art, or elect to send prints and canvases yourself, rather than through a print and fulfillment company, take actress precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a water and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Recall: the best manner to sell your art online is to brand sure it arrives in mint condition as a bare minimum.
Shipping expensive and oversized original artwork
Framed works and canvases require additional precautions—they're certainly not the "easiest" style to sell fine art online in terms of shipping. Packaging supply shops offer packing and shipping materials similar paper-thin corners and specialty box sizes designed specifically for art.
If you're shipping original work to a gallery or art collector, at that place are ways to cut costs. "The cost to ship an oversized painting that's stretched on a sheet can be pretty substantial," says Ken. "Sometimes what nosotros do is unstretch a canvas, whorl information technology in a tube, and send information technology that fashion, which dramatically lowers the freight costs. Then we can take the canvas stretched locally."
Shipping art direct with print on demand
The easiest style to manage aircraft is to not manage it at all. If you opt to sell prints or merch only, your printing, club fulfillment, and shipping can all be managed by your print-on-demand partner. They are able to access great aircraft rates due to volume and partnerships with carriers.
Shipping insurance for fine art
Insurance is of import when shipping original works, as a lost or damaged package can't be replaced. Many standard carriers offer fairly basic insurance on most packages, and if you sell your fine art y'all should look into the specific extra coverage costs and limitations of each carrier'southward insurance offerings.
If y'all're selling your own artwork at high toll points, Ken takes additional measures to ensure the safe of the piece of work. "Shipping anything worth more than than a thousand dollars is definitely tricky," he says, and suggests that artists look into using a individual freight company or a carrier that specializes in art handling, despite the higher costs.
📚 Read more:
- Shipping & Fulfillment 101: A Stride-Past-Step Guide for Getting Your Products to Your Customers
Plagiarism issues and copyright protection when selling fine art
Artist Tuesday Bassen waged war on copycats—big chain stores who ripped off her original designs—by hiring a lawyer and taking her story to the media. Notwithstanding, both Maria and Ken say copycats and plagiarism are just an unfortunate reality of doing business. Maria took legal action only once, earlier shifting her perspective. "At the end of the day, it took me my whole life to acquire how to practice this," she says. "If somebody is copying me, they're going to have to sit down and eventually learn for themselves, because sooner or after they're going to run out of ideas."
It's a sign that I'm inspiring others and that what I'g doing is right considering they wouldn't copy me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats as an indication that she'due south on to something."Information technology'south a sign that I'one thousand inspiring others and that what I'm doing is right because they wouldn't copy me otherwise," she says, "I'k non offended or bothered past information technology anymore."
For galleries that stand for multiple artists and sell art online, copycat websites are a consequent problem. "We exercise take an upshot with diverse online sites only bootlegging what we do," says Ken. "Information technology'south part of the mode the world works, unfortunately. We exercise our all-time, simply information technology happens."
While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to help protect intellectual property before infringement happens.
The artist equally an entrepreneur
For many entrepreneurs, the all-time way to sell fine art online is from whatever space y'all already have—not some expansive warehouse or inviting storefront. Cat started her art business from a spare bedchamber. Whether it's a basement or a kitchen table or a guest room, information technology tin work every bit your launching pad. In this phase of your business, y'all'll wearable all the hats: creator, marketer, packer, shipper, web designer, and customer service rep.
Cat describes this time in her own journey every bit lean and humbling. "It gave me assurance of knowing every aspect of my business inside and out," she says, "including its strengths and weaknesses."
You could know everything about business and you could know everything almost fine art, but it's the combination of both that really makes a successful brand.
Maria Qamar, Hatecopy
Thinking of yourself as an entrepreneur correct from the become-go will be crucial to your success. Y'all may stumble every bit a artistic to learn the business concern aspects, but they volition ultimately help yous grow and calibration. Somewhen, y'all can consul and automate, allowing you to focus on what you exercise best: making cute things.
"You could know everything near business and you could know everything about art, but it's the combination of both that really makes a successful make," says Maria. "I am obsessed with creating that harmony."
Characteristic analogy by Pete Ryan
Selling art online FAQ
What is the best fashion to sell fine art online?
The best style to sell art online is by building your own branded ecommerce site with a platform like Shopify. Y'all tin also sell your piece of work on a crafts and art marketplace similar Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to shop to detect out the best place to sell your art online.
Is selling art online profitable?
Yes, selling art online can be profitable if you're intentional nigh your pricing and marketing strategies. Selling fine art online has become more accessible with platforms like Etsy and Facebook, which enable ecommerce. Note: When y'all sell on your own online store built with a platform like Shopify, you don't accept to pay market fees.
How can I sell my original fine art online?
Selling original fine art online is yet possible through your ain branded website. Cost point for original art will be much higher, then information technology'south important that yous build a potent, loyal audience for your work. Diversifying your sales channels, similar besides working with a gallery, will help you broaden your exposure as an artist.
What art sells the nigh?
This is a catchy question because art is very broad and subjective. Selling prints of your work can be very profitable because you lot tin continue to generate income from a single piece. Lower cost points (versus original art) mean you probable can sell more volume. Curators should follow trends in art and design to assist understand what art collectors and potential customers are ownership, and then work with artists that accept loftier success potential. Equally a creator, you lot should lean into the fashion that you practise best and build a following from there.
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Source: https://www.shopify.co.id/blog/211990409-how-to-sell-art-online
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